Tips for Startups Writing Unique and Effective Value Propositions

Did you know that how you write your business value proposition can determine how potential customers evaluate your offer? A value proposition is a part of a sales presentation in which you explain why people should buy your products over your competitors’.

It also describes how you plan to solve potential customers’ problems. A compelling value proposition can help you get high conversions hassle-free. This, if leveraged in startup writing, can help accelerate the implementation process of the business plan.

Do you want to write a winning value proposition? Here are some handy tips that you should consider to build a unique and effective value proposition. 

•    Write a catchy headline
Whenever you provide information out there, you must put some effort into creating high-quality headlines. First, your headline must capture in one sentence, all the content in your value proposition. Also, you must be precise and creative in the way you write your headlines. Just phrase it in a way that catches the attention of every potential customer.

•    Define your purpose clearly
I believe that up to this point, you are sure of what you want to achieve. This should be reflected clearly in your value proposition. By clearly defining your products, a customer will easily reason with you and effortlessly understand what they must acquire for you. 

•    Include a competitive advantage statement
Never assume the role played by competitive advantage statements in creating unique and working value propositions. For example, telling your customers that you will provide better value for their money can make them be positive about purchasing from you even without seeing the product. Telling your customers that you offer an inspirational product or group tailored product can also make your value proposition work. 

•    Don’t forget a call to action
You must make sure that you convert leads to potential customers by including a compelling call to action either as a form or button. This way, you will fetch those customers who already take the information in your value proposition as all they need to make a purchasing decision.

•    Use an image to attract attention
Using images and text to deliver content is more appealing than text. You can deliver with an image more content in relatively less space. Remember, you want to be precise and as direct as possible when writing your value proposition. In case you want to sell a product, including a photo of the product can be beneficial. Be careful not to overuse images or choose colors that will scare potential customers away rather than attracting them.

To learn more tips on how you can create a unique and effective value proposition. Here you will also find information on all the essentials of a value proposition. 
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Final thoughts
If you are in business, you need to understand that to stay ahead of the competition in your niche, you must be very unique in how you handle your operations. In case you want to grow a successful startup, this uniqueness must start right from the value proposition. If you learn how to convince your customers that your products are the best in the market even when they are not, you will have won in this. No matter the approach you use to write your value proposition, it should, at the end of the day, convince your customers to start using your products!