Want to grow your social media following and get your start up out there – these tips will do just that.
1. Engage users
There’s more to using Instagram than just creating an account and posting videos and pictures. You need to interact with your followers by responding to their questions and answers as well to build a following on this platform. It is also by engaging with your followers that you get to create a relationship with them. By establishing a personal relationship with your audience, they get to build trust in you which creates a stronger group of supporters. The more you publish engaging content, the bigger your following will be over time.
The social media works in more of a give to receive notion. You can therefore get more followers by simply engaging with other Instagram users, and responding to their posts as well. Participating in discussions and leaving positive comments on other user’s posts can also get them interested in your posts as well. One notable thing about Instagram users is that they are more likely to visit your account profile (and ultimately follow you) if you do comment on their feeds and posts.
You can also engage your followers by asking them what they like or dislike about your content. Adding encouraging comments to other people’s posts and accounts can also help entice them into following you.
2. Encourage Positivity
Positivity is the key to success on Instagram. Creating a positive community helps followers to post and communicate freely without fear of humiliation or intimidation. Allowing your followers to post positive comments not only to your profile but other profiles as well gives them the freedom to converse with each other.
Banning negative content and deleting any defaming content from your account can also help build your account and following. Negative and insulting content can send your account into a slippery slope where you are bound to lose lots of followers. Nevertheless, encouraging only positive and encouraging content can attract more followers your way. Keeping your account clean on Instagram isn’t easy – you are required to keep a keen eye on content published or shared to your timeline to avoid turning new followers off.
3. Pay Influencers
Using influencers or prominent people on your Instagram account can have a tremendous impact on your following. If need be, pay off influencers to help gain more exposure and following. This may, however, mean you have to follow these influencers, as well as request them to follow you back and post videos/photos of you on their accounts. Having the influencers include a simple caption encouraging audience to visit/check your account can be a big boost to you. Finding such influencers is relatively easy as most of them post their contact details on their Instagram accounts.
4. Share shout outs with similar accounts
Using similar-sized accounts to cross-promote each other is an excellent way to gain more followers on Instagram. Many small businesses use this strategy to help grow their following as well as increase visibility online. This however means reaching out to the other account owner to see if they would be interested in the approach. Sharing shout-outs across accounts help followers gain trust on the other party/account; hence the two accounts benefit communally.
It doesn’t matter how small or big the other pages are, the key to succeeding is by being open to new connections with other people. If your target audience is males, for instance, you can then find these types of followers on male-dominated accounts, and some female oriented ones as well. If you still aren’t sure about this, try out two or three connections to see how it goes. You do not have anything to lose after all.
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