LURE CLIENTS TO YOUR STARTUP WITH ANIMATED EXPLAINER VIDEOS!

Until recently, to promote your start-up company, you needed to write an article, stuff it with keywords relating to your business, publish on a blog/website, relax and watch clients visit you due to the traffic generated from the article. 

​Though blogging to promote your business is still in vogue, attention has shifted to a more visual form of marketing called “explainer video” According to research, 80% of persons remembered what they watched, compared to 20% that remembered what they read! Besides, many visitors to a website are not patient enough to read through the long text on the web pages. With this analysis in place, it is ok to say that an explainer video would gather more attention to a business (product/service) that text.


WHAT IS ANIMATED EXPLAINER VIDEO?
Animated Explainer videos are short, engaging videos that can be placed on a website, mobile phone/tablets or television to explain in a simple and efficient way, who you are and what you do. Animated explainer videos are so compelling that, they can increase your click-through rate by 100% and adequately inform others about your company and its product.


WHY DO I NEED IT?

• Animated explainer videos can cleverly explain the complex idea behind your product or service! This would help to grow the understanding of your product or service.
• Marketing Videos strike a chord: 80% of viewers recall a video they watched for up to 30 days. It implies that prospective clients would remember you, your company, and its product/service for a longer period even before making up their mind to use you!
• Explainer Videos drives traffic: to your website. An animated explainer video would generate more interest in your product/services. As more persons view your video, your website will rank better in search engines. This is a good SEO strategy to improve ranking and website traffic. 
• Turns customers into promoters that lure others: an explainer video when done right, will enable you to get some new clients. If these new customers are happy with your product/services, they will, in turn, share the video with their friends and family. An excellent opportunity to engage with potential customers before getting them to buy from you or use your service would present itself.
• Increased conversions: A demo video on the landing page of your website can reduce the bounce rate, encourage visitors to stay longer on your site or even visit other pages. The longer you can keep a visitor on your website, the better the chances are to make a conversion.
• Video marketing is directly proportional to sales: 64% of online customers believes that an animated explainer video helps them to make a purchasing decision. Also, video embedded in a marketing email doubles the click-through rates, leading to an extra 10% increase in sales.

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I CAN CORRECTLY SAY THAT video marketing is here, very powerful, not an option, but a necessity to every business that desires an increase in brand awareness and sales.